It’s All Greek to Me. Advertising to an Edge Case.
I’m an edge case. Google, Amazon and other online giants have been serving me ads and content for over 20 years… but they still don’t get me. I’m currently in Greece, but before that, I…
Apple v Facebook v Small Business
Apple CEO, Tim Cook recently made a speech which has been interpreted by some as a swipe at Facebook, although his remarks could equally apply to Google, Fox News or Amazon. There seem to be…
‘Stack it High, Watch it Fly’ … How not to do retail in 2018.
A long time ago, when I worked for companies like Unilever and Procter and Gamble, there was a mentality among retailers that if you bought a ton of something and stuck a big red SALE…
Digital in the Middle East in 2018.
The annual, in-depth look into what’s happening where in digital is here. From a Middle East perspective, there are some great insights for marketers and product teams – perhaps some assumptions that should be challenged.…
Digitalks Dubai Review. How Marketers see Ecommerce.
There is a belief, perhaps a myth, that ‘digital’ in the MENA region is somewhat behind the rest of the world. I’d challenge that assumption. I’d argue that overcoming some of the nuances and restrictions…
On Influence and Employee Generated Content.
Around this time last year, a couple of ‘Influencer Agencies’ were launched. Now, a new study commissioned by Middle East Public Relations Association (MEPRA) and conducted by YouGov, suggests that print media is more trusted than blogs…