Apple CEO, Tim Cook recently made a speech which has been interpreted by some as a swipe at Facebook, although his remarks could equally apply to Google, Fox News or Amazon.…
Marketing
-
-
A long time ago, when I worked for companies like Unilever and Procter and Gamble, there was a mentality among retailers that if you bought a ton of something and stuck…
-
The annual, in-depth look into what’s happening where in digital is here. From a Middle East perspective, there are some great insights for marketers and product teams – perhaps some assumptions…
-
There is a belief, perhaps a myth, that ‘digital’ in the MENA region is somewhat behind the rest of the world. I’d challenge that assumption. I’d argue that overcoming some of…
-
Around this time last year, a couple of ‘Influencer Agencies’ were launched. Now, a new study commissioned by Middle East Public Relations Association (MEPRA) and conducted by YouGov, suggests that print media is…
-
Yesterday, I wrote of a business strategy lesson that I have learned and applied throughout my career. It’s a lesson that can be variously be described as – ‘Listen to your…