There was a time in recent memory when I thought that media would create almost perfect information, a condition that exists in theoretical economics that makes markets work. However, the more tweets and RSS feeds I read, the more I realise that there is more opportunity to create misinformation than ever before. As editor of the business news site for yacht racing – yachtracing.biz, I am caught up in a scary trend. The hunger for content by some publishers is so voracious that they have stopped performing any editorial function at all, in favour of lazy, cut and paste practices. The result is an opportunity for savvy, communications people to reinvent history and flog everything from the America’s Cup to garden centres. So if you want to create facts using lazy bloggers and other so-called journalists, here is a step
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