I’m certain that Search Engine Optimisation (SEO) was not a subject that was on the curriculum when I studied marketing. However, in the year 2011, it’s hard to call yourself a digital marketing consultant and not understand the drivers behind new customer acquisition via search engines like Google and Bing. SEO is not as sexy as witty, or zeitgeist catching creative. It’s not as trendy as social media or as cutting edge as location based services with augmented reality, but my informed guess is that Google and Bing send more customers to your site than any of these marketing methods. Despite the fact that most businesses say that being on the top of Google is one of their most important customer acquisition methods, marketing people (like me) have never really been given the SEO tools to help clients take control of this essential digital

(Read More…)