A long time ago, when I worked for companies like Unilever and Procter and Gamble, there was a mentality among retailers that if you bought a ton of something and stuck…
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The annual, in-depth look into what’s happening where in digital is here. From a Middle East perspective, there are some great insights for marketers and product teams – perhaps some assumptions…
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There is a belief, perhaps a myth, that ‘digital’ in the MENA region is somewhat behind the rest of the world. I’d challenge that assumption. I’d argue that overcoming some of…
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Around this time last year, a couple of ‘Influencer Agencies’ were launched. Now, a new study commissioned by Middle East Public Relations Association (MEPRA) and conducted by YouGov, suggests that print media is…
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There was a time when Emirates Airlines was the challenger brand, when all the planes were shiny and new and the staff felt part of something exciting. There is little doubt…
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Yesterday, I wrote of a business strategy lesson that I have learned and applied throughout my career. It’s a lesson that can be variously be described as – ‘Listen to your…