The ‘Old Man’ and the Treasure Hunt – Redux
Yesterday, I wrote of a business strategy lesson that I have learned and applied throughout my career. It’s a lesson that can be variously be described as – ‘Listen to your elders’, but in 2018,…
Prime Cuts – Instagram Local Marketing Case Study
I live in Dubai most of the time, but my spiritual home is the Mornington Peninsula in Victoria, Australia. Many years ago, my first paying job was delivering the local newspaper once a week into…
Melltoo – Improving on Disruption
Classifieds have been around forever, and the process of customers selling 2nd hand goods to each other was one of the first customer journeys to be ‘disrupted’ by the internet. Sites like Ebay, Gumtree and…
Localisation for the Middle East.
Last week at the Seamless Ecommerce Conference, I moderated a panel around localisation – it’s not all about language. Localisation is one of those conference topics that is about 3 years past its sell-by date.…
Arabnet Digital Summit 2017 Preview
It’s event season. Last week it was Seamless, and next week it will be the fifth edition of the ArabNet Digital Summit, an event focused on digital business and innovation. Taking place on May 16-17, at the…
Getting Ready for Ecommerce – Product Categories
In Part 1 of this Section, we covered some of the data that you need to get together to create an E-commerce site. This article goes into more detail about creating product categories, hierarchies and…