The SME World Summit took place in Dubai yesterday. The SME sector is well understood to be one of the largest drivers of an economy, however the definition of SME varies…
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Recent global events have shown that analysis of the data can lead to some big assumptions about people and their behaviour that may not be correct. Data is not political or…
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Does your best store associate do customer segmentation faster and better than your Marketing Automation system? A billboard on Sheik Zayed Road in Dubai at the moment reads “Data is the…
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prosumer noun [c] UK //prəˈsjuːmər/ an experienced customer who buys high quality technical products or equipment. Formed from the words ‘professional’ and ‘consumer’, the prosumer wants the best. e.g. Cameras, Kitchens,…
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Creating the ultimate Customer Journey A few months ago, I gave a presentation in Dubai about the creating the ultimate customer journey. Customer experience means different things to different people, but…