The ‘Old Man’ and the Treasure Hunt – Redux
Yesterday, I wrote of a business strategy lesson that I have learned and applied throughout my career. It’s a lesson that can be variously be described as – ‘Listen to your elders’, but in 2018,…
The Old Man and the Treasure Hunt
Once upon a time, there was a young man – fresh out of university, bright eyed and full of confidence. Armed with the latest theories of the sharpest academic minds, he was ready to show…
Customer Segmentation in a Blink
Does your best store associate do customer segmentation faster and better than your Marketing Automation system? A billboard on Sheik Zayed Road in Dubai at the moment reads “Data is the new oil”. (I could…