The Best Americas Cup Coverage Ever.
For those of you who aren’t sailors, (and for some of you who are), the Americas Cup is back around for the next iteration. Arguably the pinnacle of the sport – we will get into…
On Influence and Employee Generated Content.
Around this time last year, a couple of ‘Influencer Agencies’ were launched. Now, a new study commissioned by Middle East Public Relations Association (MEPRA) and conducted by YouGov, suggests that print media is more trusted than blogs…
Tips for Writing Mobile Content. Think Where and When.
Where are you reading this? What time is it? What size is the screen that you are looking at? The way in which we consume content is changing. Increasingly, we are consuming content while on…