Around this time last year, a couple of ‘Influencer Agencies’ were launched. Now, a new study commissioned by Middle East Public Relations Association (MEPRA) and conducted by YouGov, suggests that print media is more trusted than blogs…
There was a time when Emirates Airlines was the challenger brand, when all the planes were shiny and new and the staff felt part of something exciting. There is little doubt that they put the…
Yesterday, I wrote of a business strategy lesson that I have learned and applied throughout my career. It’s a lesson that can be variously be described as – ‘Listen to your elders’, but in 2018,…
Once upon a time, there was a young man – fresh out of university, bright eyed and full of confidence. Armed with the latest theories of the sharpest academic minds, he was ready to show…
I live in Dubai most of the time, but my spiritual home is the Mornington Peninsula in Victoria, Australia. Many years ago, my first paying job was delivering the local newspaper once a week into…
One of the most long-awaited ecommerce launches in the GCC has happened. Noon.com is now live in the UAE. Noon.com was touted as an ‘Amazon Killer’, a ‘money is no object’ project that would revolutionise…