In a Sentence
Director level marketing professional with over 15 years digital, mobile, online and e-commerce experience built on FMCG marketing and account management fundamentals.
Ideal Role
To drive the strategic application of emerging technology to marketing. To deliver integrated digital, social media and content marketing elements into marketing campaigns. To bring together creative combinations of talent and technology to solve marketing problems, engage customers and deliver desired outcomes – from brand awareness, to sales growth…
Career Summary
- Senior Marketing Consultant, Digital Marketing Lead at Pilote Media : 2008 – 2013
- Head of Digital – Abarth UK (2011 – 2012)
- Interim Marketing Director – Linkdex (2010 – 2011)
- Publisher / Editor in Chief – Dark Blue Book (2009 – 2013)
- Product Architect – Quiet Riots (2008)
- Co-Founder, Managing Director at Lateral Syncing : 2003 – 2008
- Account Director – NASCAR.COM
- Account Director – American Le Mans Series
- Marketing Consultant at IF Worldwide Productions Ltd : 2003 – 2005
- Brand Strategist – Attend
- Head of Marketing / Head of Digital – M1NT
- Event Director – IF Worldwide
- Wireless / Mobile Product Architect at Bolt, Inc : 2000 – 2001
- Product Architect – Mobile, Bolt.com
- Product Architect – SMS applications, Mblox
- Business Development Director – Fonepark (Touchfire)
- National Account Manager (Franklins) at Unilever : 1997 – 1999
- Australasian Demand Planner at Unilever : 1995 – 1997
- National Account Executive (GHPL) at Unilever : 1994 -1995
- Territory Manager at Procter & Gamble : 1993
Education
University of Melbourne – B.Comm, Economics, Accounting, Marketing, Accounting Information Systems, 1992 -1994
Other Interests
David is a respected and influential commentator on yacht racing and sailing. He runs the ‘Yacht Racing Business’ blog and participates in sailing events around the world. David is also a published travel-writer.
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