Revisiting ZMOT in 2017 – Customers in Control.
In 2011, Google came up with a an e-book titled Winning the Zero Moment of Truth. The concept was adapted from an older idea called the Moment of Truth with described customer behaviour in stores when…
In 2011, Google came up with a an e-book titled Winning the Zero Moment of Truth. The concept was adapted from an older idea called the Moment of Truth with described customer behaviour in stores when…