Last Call for Twitter Airlines…
Twitter is about to become a very interesting marketing case study. An example of what happens when there is a fundamental misunderstanding of who the customer is and what the value promise to that customer…
The Past and Future of Twitter
I’ve been a Twitter user since 2008. I was early to it. So early that most people looked at me strangely and said ‘why would you do that?’ Well, I’ve just downloaded every tweet I…