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Posts Tagged ‘sport’:


Live Sport – Consumption Versus Experience.

So what about the other panels and speeches at the SportBusiness New Media Conference? Here are some of my thoughts about some of the morning sessions that featured Ben Gallop, Head of Interactive and F1 for the BBC and Andrew Croker of Perform. The thing about the BBC is that it has resources. Not just the resources to pay ‘proper’ journalists but also the brand name that technology innovators want to work with. But the BBC’s resources come from the British public, and as such the organisation has responsibilities to a wider audience than the early adopting digerati on Twitter. The BBC also has challenges. Trying to support multiple platforms on a day with England play Slovenia at 3pm when everyone is still in the office and combine it with the 3rd day at Wimbledon and traffic will become an

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Sport and Social Media Part 3. Personal v Corporate Free Speech.

Part three in the series looking more deeply at subjects covered in the “Threats and Opportunities of Social Media” panel at the Sportbusiness New Media conference held in Manchester on the 21st of April. Topic Three – Losing free speech? When does a personal social media channel become the property of an organisation? There are some big issues here that relate to the promotion of the individual versus the promotion of the team or the sponsors. Those issues exist whether you are putting your face on a packet of breakfast cereal or creating an athlete personal homepage. I have a very simple view of social media when it comes to this kind of topic. It’s just a technology. Even though iphones and other devices have accelerometers, they don’t have a moral compass. Social media does not fundamentally change the rules

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