The Atlantic Dubai – ‘Ocean to Plate’ Brunch Review
The Atlantic is a cold ocean, and it was a cold Friday in Dubai, the day I visited The Atlantic Dubai for brunch. So cold and windy that the wicker lampshades hung horizontally, making it…
Revisiting ZMOT in 2017 – Customers in Control.
In 2011, Google came up with a an e-book titled Winning the Zero Moment of Truth. The concept was adapted from an older idea called the Moment of Truth with described customer behaviour in stores when…