How Does Growth Benefit Customers?
Spurred on by a line that has pushed up and to the right for a long time, and a private equity mentality that is focussed on a quarterly number that was bigger than last quarter,…
Last Call for Twitter Airlines…
Twitter is about to become a very interesting marketing case study. An example of what happens when there is a fundamental misunderstanding of who the customer is and what the value promise to that customer…
Strategy? What’s That?
I recently commented on a thread on Linkedin. The original post outlined a series of steps to launch a start-up in 15 days. There are a lot of comments, and I’m not going to unpack…