How to Lose a Customer – Out of Stock
You have spent a ton of money on marketing. Your customer has navigated the journey to your store, be it offline or your Ecommerce site. They intend to buy. But they can’t because you are out…
What are the Benefits of Ecommerce? New Business Models
Part 2 of the series of E-commerce 101 articles looking at the benefits of an omnichannel strategy – New Business Models… E-Commerce and the ability to sell to customers around the world using online payment tools is…
Buying a Laptop in Carrefour – A Cautionary Tale.
Yesterday, Majid Al Futtaim posted on LinkedIn a lengthy article from McKinsey about Omnichannel retailing. However, on of their flagship brands – Carrefour, struggles to do basic offline-only retail well. Consider the customer experience that…