I always thought I would be a scientist. As a child I was curious, about bridges, bugs, boats; boy stuff perhaps. Toys like Lego and Meccano helped me imagine machines and build them. Unfortunately, science and business were seen as completely separate streams. There was the occasional ‘eccentric’ inventor who got lucky and managed to make some money out of a patent, but eventually I was made to choose – business or science. So, years later I make a living from marketing. It’s a fascinating, fun field, but as the old cliché goes – it’s not rocket science. Sometimes, if you are lucky, or you specialise, you get to work to promote things that may change human civilisation, incredible machines barely imagined in days gone by – or were they? I’ve been in Athens for the last few days. It’s

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