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Social Media Threats and Opportunities – Part 4 – The Future?

Published by in Marketing, Social Media, Sports Marketing on April 27th, 2010

The final look at topics discussed at the Social Media – Opportunities and Threats panel at Sport Business – Sport and New Media Conference in Manchester last week. Tomorrow I will start on the notes I have for the other sessions. What’s next? Or are Twitter and Facebook etc. the platforms for a generation? Only a fool would try to predict the future of Social Media. Youtube is only 5 years old and 5 years ago not many would have predicted the impact that it has had on media as we know it. But those of us who have been in Social media for 10 years or more know that it moves more slowly than you might think. (For those of you who disbelieve Social Media is more than 10 years old – see this history of Bolt.com ) The

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Social Media and Sport – Threats and Opportunities. Part 2.

Published by in Sports Marketing on April 23rd, 2010

My thoughts from a panel session at SportBusiness – Sport and New Media Conference in Manchester. Topic Two – Show me the money? We all do Twitter, Facebook etc. but for a typical organisation how can this be monetised? This topic was probably the one where the panel, including me, strayed from the question posed into other areas. The reason in my case is that I think that it is probably too early to think about Social media as a revenue generating activity. There is a difference between how marketing is seen in the UK and other places in the world like the USA. In Britain, the focus is on resource and cost and where the money is going to come from. In the USA, marketing is seen as an investment. More people interacting with you equals more transactions. Social

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