There is a belief, perhaps a myth, that ‘digital’ in the MENA region is somewhat behind the rest of the world. I’d challenge that assumption. I’d argue that overcoming some of the nuances and restrictions…
In 2011, Google came up with a an e-book titled Winning the Zero Moment of Truth. The concept was adapted from an older idea called the Moment of Truth with described customer behaviour in stores when…
I’m a visual person. I like to imagine scenes like a movie director might. It helps to put data into perspective. So imagine this. You are walking around your local supermarket or electronics store. You…
Where is Ecommerce at in the Middle East? A new report from We Are Social and Hootsuite has analysed the numbers and the results may surprise some people. E-commerce in the Middle East is still…
prosumer noun [c] UK //prəˈsjuːmər/ an experienced customer who buys high quality technical products or equipment. Formed from the words ‘professional’ and ‘consumer’, the prosumer wants the best. e.g. Cameras, Kitchens, Sporting Goods Your customer…