Localisation for the Middle East.
Last week at the Seamless Ecommerce Conference, I moderated a panel around localisation – it’s not all about language. Localisation is one of those conference topics that is about 3 years past its sell-by date.…
Seamless Ecommerce and Payments Show 2017 Preview
The Ecommerce Show and Cards and Payments Show in Dubai has been rebranded to Seamless. It takes place May 1-2 at the World Trade Centre and if you haven’t registered for the free exhibition yet,…
SME World Summit – Challenges and Opportunities
The SME World Summit took place in Dubai yesterday. The SME sector is well understood to be one of the largest drivers of an economy, however the definition of SME varies wildly. The OECD and…
Buying a Laptop in Carrefour – A Cautionary Tale.
Yesterday, Majid Al Futtaim posted on LinkedIn a lengthy article from McKinsey about Omnichannel retailing. However, on of their flagship brands – Carrefour, struggles to do basic offline-only retail well. Consider the customer experience that…
The Atlantic Dubai – ‘Ocean to Plate’ Brunch Review
The Atlantic is a cold ocean, and it was a cold Friday in Dubai, the day I visited The Atlantic Dubai for brunch. So cold and windy that the wicker lampshades hung horizontally, making it…
Revisiting ZMOT in 2017 – Customers in Control.
In 2011, Google came up with a an e-book titled Winning the Zero Moment of Truth. The concept was adapted from an older idea called the Moment of Truth with described customer behaviour in stores when…