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Melltoo – Improving on Disruption

Classifieds have been around forever, and the process of customers selling 2nd hand goods to each other was one of the first customer journeys to be ‘disrupted’ by the internet. Sites like Ebay, Gumtree and… 

Ecommerce Business Models – Subscription

One of the more interesting ecommerce business models that has been made possible by digital technology – particularly online payments – has been products or services delivered by subscription. From razors to socks, from movies… 

pureplay ecommerce

Ecommerce Business Models – Pureplay.

A ‘pureplay’ business is one that only operates online, it has no real-world stores. Some pureplay stores don’t even have any physical inventory – selling virtual goods that have unlimited stocks. Some of the earliest…