Revisiting ZMOT in 2017 – Customers in Control.
In 2011, Google came up with a an e-book titled Winning the Zero Moment of Truth. The concept was adapted from an older idea called the Moment of Truth with described customer behaviour in stores when…
Cart Abandonment – 77% – Picture This…
I’m a visual person. I like to imagine scenes like a movie director might. It helps to put data into perspective. So imagine this. You are walking around your local supermarket or electronics store. You…
Aloft Abu Dhabi – Beware the Gym.
For some reason, Tripadvisor doesn’t put up all my reviews. There doesn’t seem to be any pattern or reason given, some are approved and posted and others just disappear. It’s an annoying customer experience because I…
Be the Customers – All of them.
Recent global events have shown that analysis of the data can lead to some big assumptions about people and their behaviour that may not be correct. Data is not political or biassed, however, the lens…
Middle East Ecommerce Numbers
Where is Ecommerce at in the Middle East? A new report from We Are Social and Hootsuite has analysed the numbers and the results may surprise some people. E-commerce in the Middle East is still…
Middle East Digital Statistics
How does the Middle East compare to the rest of the world when it comes to digital, mobile, social media and e-commerce? A new 107 page report from We Are Social and Hootsuite provides a…