The Case (or Not) for Digital Influencers
“ITP Live” was launched this week in Dubai with a half day conference promoting the case for the use of Digital Influencers in the UAE and Gulf region, but is the old concept of media…
Ecommerce in the Middle East – Shopify V Magento
For the last couple of years I have lived in a bit of an Ecommerce bubble. Working closely with a certain platform can lead to a blinkered view of the world and sometimes you lose…
Who Can you Sell To Online? Business to Consumer (B2C)
For now, the most popular kind of E-commerce is ‘Business to Consumer’ or B2C online shopping. There are several kinds of B2C online shopping. Retailer to Consumer For a retailer, selling online is just another…
What Can You Sell Online? Services and Virtual Products.
Ecommerce has enabled new categories of services and products to be sold to customers around the world. Without any constraints on inventory or shipping, some of the most innovative business models have been created to…
What Can You Sell Online? Physical Goods.
The short answer is Anything… well almost anything that is legal! Electronics Retailers who are coming from a traditional offline world can take advantage of the fact that many branded goods are known to customers. This means…
What are the Benefits of Ecommerce? Understanding Your Customers
An ecommerce store can provide some great insights into your customers, their wants and needs and where they are in the buying journey. The data collected by your online store can be used for segmentation,…