The short answer is Anything… well almost anything that is legal! Electronics Retailers who are coming from a traditional offline world can take advantage of the fact that many branded goods are known to customers. This means…
An ecommerce store can provide some great insights into your customers, their wants and needs and where they are in the buying journey. The data collected by your online store can be used for segmentation,…
Yesterday, Majid Al Futtaim posted on LinkedIn a lengthy article from McKinsey about Omnichannel retailing. However, on of their flagship brands – Carrefour, struggles to do basic offline-only retail well. Consider the customer experience that…
The Atlantic is a cold ocean, and it was a cold Friday in Dubai, the day I visited The Atlantic Dubai for brunch. So cold and windy that the wicker lampshades hung horizontally, making it…
Recent global events have shown that analysis of the data can lead to some big assumptions about people and their behaviour that may not be correct. Data is not political or biassed, however, the lens…
Visiting Kuwait on business last week, I had a great customer experience while taking a taxi. While services like Uber and Careem are changing the way people get around, sometimes it’s nice to be surprised…