It’s All Greek to Me. Advertising to an Edge Case.
I’m an edge case. Google, Amazon and other online giants have been serving me ads and content for over 20 years… but they still don’t get me. I’m currently in Greece, but before that, I…
‘Stack it High, Watch it Fly’ … How not to do retail in 2018.
A long time ago, when I worked for companies like Unilever and Procter and Gamble, there was a mentality among retailers that if you bought a ton of something and stuck a big red SALE…
Emirates. The Business of Journeys.
There was a time when Emirates Airlines was the challenger brand, when all the planes were shiny and new and the staff felt part of something exciting. There is little doubt that they put the…
Localisation for the Middle East.
Last week at the Seamless Ecommerce Conference, I moderated a panel around localisation – it’s not all about language. Localisation is one of those conference topics that is about 3 years past its sell-by date.…
United Airlines Incident – A Customer Experience Wake Up Call
It seems that putting the customer first, or being ‘customer-centric’ has become a thing. Last week at the World Retail Congress in Dubai, executives stood on stage and told the audience that the way forward…
Perfection is the Enemy of Innovation
There is nothing wrong with wanting to be perfect, however the desire to be perfect on day 1 of launching a new product, store, or system to market can be debilitating to launch itself. Yes,…
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