Traffic, revenue and conversions figures differ per device for shoppers on the Magento Ecommerce platform. Nosto, a Magento Select Technology Partner, has issued a report for 2016, aggregating data across Magento sites. The report looks…
You have spent a ton of money on marketing. Your customer has navigated the journey to your store, be it offline or your Ecommerce site. They intend to buy. But they can’t because you are out…
Part 2 of the series of E-commerce 101 articles looking at the benefits of an omnichannel strategy – New Business Models… E-Commerce and the ability to sell to customers around the world using online payment tools is…
Yesterday, Majid Al Futtaim posted on LinkedIn a lengthy article from McKinsey about Omnichannel retailing. However, on of their flagship brands – Carrefour, struggles to do basic offline-only retail well. Consider the customer experience that…
For those of you reading this in the UK or California, you might be wondering why the question – What are the benefits of Ecommerce? – needs to be answered. However, there are emerging markets where…
The Atlantic is a cold ocean, and it was a cold Friday in Dubai, the day I visited The Atlantic Dubai for brunch. So cold and windy that the wicker lampshades hung horizontally, making it…