I picked up a bunch of followers on Twitter yesterday thanks to a mention by Ryan Stephens on Lewis Howes’ Sports Networker Blog. It’s hard to know what to expect when you follow someone. On the one hand, a reccommendation from someone whose opinion you trust is enough to sign up to the wisdom or otherwise of someone you otherwise might not have come across or followed. For better or worse, Twitter, or at least the vast majority of the people I interact with on Twitter are in the USA. While I have spent a lot of time working with American sporting brands (some well known and some niche), I spend most of my time these days based in London, UK. It’s a shame that the core sports marketing and business conversation that thrives in the US is not visable

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