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Posts Tagged ‘sports business’:


Of Sports Networking, Gmail and Personalisation

Sports networking event. (@ sportsbar & grill) http://4sq.com/dhTStW # @benjamindyer Doesn’t seem very personal to me – Lump all followers of @earlybird into one undifferentiated pot as… http://post.ly/r5E6 # GMail freaking me out a little. Just sent an email with my address in it and now I am getting very location specific ads served at me. # Agreed! RT @TMBO_Chris: If you are in the sports business this report from PWC is well worth your time. http://tinyurl.com/349teys # Reading: Influence Finder 30 second intro into better SEO… http://slidesha.re/b2Tet5 – Can it be this simple? # In and around paddington today. Seo marketing consulting then sports networker event a couple of stops down. Have written #ac34 rant too. # Changing the americas cup to make it ‘cool’ is a mistake. now to write the supporting article. #

A Tale of Two PR Companies. Change or Become Irrelevant.

IT technology was supposed to make things easier. ‘Work smarter not harder’ is the slogan for the information age. But just as you think you have understood it – how to make the most of email, how to measure click-throughs and page impressions, the geeks invent a new thing. Or they rename an old thing and make everyone else seem foolish. How many of these terms do you understand: Web 2.0, RSS, twitter, UGC, personal media… The latest buzzword is ‘Social Media’. Ask 10 people what social media is and you will probably get 10 different answers. The term ’social media’ is misunderstood by many. From nowhere, social media consultants have appeared selling their opinions on reputation management and sentiment engineering. Whatever you call it, the technologies that allow huge numbers of people to create, publish, share and comment upon

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