Home » Posts tagged "Sportandnewmedia"

Posts Tagged ‘Sportandnewmedia’:


Live Sport – Consumption Versus Experience.

Published by in Sports Marketing on April 28th, 2010

So what about the other panels and speeches at the SportBusiness New Media Conference? Here are some of my thoughts about some of the morning sessions that featured Ben Gallop, Head of Interactive and F1 for the BBC and Andrew Croker of Perform. The thing about the BBC is that it has resources. Not just the resources to pay ‘proper’ journalists but also the brand name that technology innovators want to work with. But the BBC’s resources come from the British public, and as such the organisation has responsibilities to a wider audience than the early adopting digerati on Twitter. The BBC also has challenges. Trying to support multiple platforms on a day with England play Slovenia at 3pm when everyone is still in the office and combine it with the 3rd day at Wimbledon and traffic will become an

(Read More…)

Tags: , , , , , , , , , , ,
1 Comment »

Social Media and Sport – Threats and Opportunities. Part 2.

Published by in Sports Marketing on April 23rd, 2010

My thoughts from a panel session at SportBusiness – Sport and New Media Conference in Manchester. Topic Two – Show me the money? We all do Twitter, Facebook etc. but for a typical organisation how can this be monetised? This topic was probably the one where the panel, including me, strayed from the question posed into other areas. The reason in my case is that I think that it is probably too early to think about Social media as a revenue generating activity. There is a difference between how marketing is seen in the UK and other places in the world like the USA. In Britain, the focus is on resource and cost and where the money is going to come from. In the USA, marketing is seen as an investment. More people interacting with you equals more transactions. Social

(Read More…)

Tags: , , , , , , ,
3 Comments »