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Posts Tagged ‘Social Media’:


Does Your Social Media Use Suffer From Groupthink?

There’s something that bothers me about Twitter. It’s the tendency to become lazy when it comes to ideas and arguments. Complex ideas are boiled down to 140 character headlines. Many people never read the articles linked to, they just make a decision about the content based on the pithy headline and retweet, giving the ideas more credit than it perhaps deserves. You might think that there would be more written about Twitter and Groupthink, but then, when you consider the characteristics of Groupthink it is perhaps not so surprising. On the surface, Twitter provides a wide variety of viewpoints created by a diverse pool of individuals, but think about how many people you follow who have a contrary view to your own. Consider the following tests for Groupthink that Irving Janis developed in 1977. Does your experience of Twitter have

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Why Aren’t More Sports / Businesses on Social Media?

I live in a polarised world, particularly when it comes to social media. Not surprisingly, those I interact with on social media talk about it a lot. In the ‘real world’ when talking to mates in the pub or even meeting with business owners, there are still many people who are unaware of social media at all or have a very different perception of what it is and what the benefits might be. This is important. I regularly see thoughts from the Twitterati asking “why doesn’t sport use social media more?” The answer for many sporting organisations is still – ‘that’s not where my audience is.’ While I can understand the frustration of social media evangelists, having been through a number of new technology cycles, I am not surprised at the adoption rate for new technologies. It was the same

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