I’m a big fan of Twitter search. I have a cool plugin for Firefox that brings back the latests tweets for a search term and displays them above the same results for Google. It’s one of the reasons that Google is rumoured to be building similar functionality, to bring back real-time, real-people sentiments. But does Branding have to change in a world where only plain text is available? Without the fancy logo that surrounds your brand, can your customer find you? Here’s an example to illustrate my point. Once upon a time there was a wonderfully innovative mobile phone brand called Orange. Famously, millions of dollars were spent to come up with the catchy strap-line “The future’s bright, the future’s Orange” and the brand became a case-study for marketing students of the 90′s. But what happens to Orange when you

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