The Internet has been with us for at while now. We hear stories about how 500 million people are members of sites like Facebook and more impressively how that ‘customer’ base has been built in just a few years. Nevertheless, there are still many businesses who don’t prioritise the internet as a source of revenue, who have been conditioned to think that a company’s web presence is a job for the guy in IT or that agency that charges more than the lawyers. This week I have seen headlines in traditional media with headlines like ‘Why you should consider Internet marketing’ as if it was still the bleeding edge of promotional activity – as if there was some reason why you might not do internet marketing. Functions that are fundamental to business are still being marginalised internally and that provides
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