Some sponsorship just makes sense. Regular readers of this blog will know that two of the sports I am involved with are sailing and motorsport. While there are a lot of similarities, there are also some big differences. Probably the biggest difference between the sport of sailing and motorsport is the fundamental reason for doing it in the first place. While yacht racing exists primarily for its competitors to go sailing, motorsport exists to sell more cars. The phrase “Win on Sunday, sell on Monday” comes from a belief that consumers are influenced by a brand’s involvement in the sport and it will influence the purchase decision. Car manufacturers believe this mantra, even in series like F1, where the car being raced bears no resemblance to the vehicles in the dealer forecourt. On the other hand, it is extremely rare

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