My thoughts from a panel session at SportBusiness – Sport and New Media Conference in Manchester. Topic Two – Show me the money? We all do Twitter, Facebook etc. but for a typical organisation how can this be monetised? This topic was probably the one where the panel, including me, strayed from the question posed into other areas. The reason in my case is that I think that it is probably too early to think about Social media as a revenue generating activity. There is a difference between how marketing is seen in the UK and other places in the world like the USA. In Britain, the focus is on resource and cost and where the money is going to come from. In the USA, marketing is seen as an investment. More people interacting with you equals more transactions. Social

(Read More…)