The final look at topics discussed at the Social Media – Opportunities and Threats panel at Sport Business – Sport and New Media Conference in Manchester last week. Tomorrow I will start on the notes I have for the other sessions. What’s next? Or are Twitter and Facebook etc. the platforms for a generation? Only a fool would try to predict the future of Social Media. Youtube is only 5 years old and 5 years ago not many would have predicted the impact that it has had on media as we know it. But those of us who have been in Social media for 10 years or more know that it moves more slowly than you might think. (For those of you who disbelieve Social Media is more than 10 years old – see this history of Bolt.com ) The

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