I’ve accused certain people that I follow on Twitter and whose blogs I read about Social Media as suffering from groupthink. There is a certain type of evangelism that refuses to look critically at products and services and instead gets caught up in reinforcing unfounded PR statements. As a marketing consultant, I move between industries and get exposed to different voices. Looking at new marketing techniques through a ‘sports marketing’ lens gives a different view of the world from an SEO point of view. This week, a couple of reports based on statistical rigour from companies like Forrester and ComScore have shown that the effect of social media might be less than first thought and that location based services are well and truly the bleeding edge of marketing. My hunch is that had these reports been positive, then the self

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