David Fuller - aka dmfreedom » dark blue book

Pilote Media at the World Yacht Racing Forum #WYRF

David Fuller — Tue, 17 Nov 2009 12:00:06 +0000

Pilote Media, publishers of Yachtsponsorship.com and the DARK BLUE BOOK will be in attendance at the 2009 World Yacht Racing Forum in Monaco, to be held at the Grimaldi Forum on December 9-10.

The Who’s Who of yacht racing will be in town to discuss many of the issues that are affecting the sport as a business, to network and to forge partnerships. Pilote Media CEO, David Fuller says:

There are not many opportunities to get everyone together in the same room and talk about issues that affect the business of yacht racing. From where we sit, looking at the sport as a whole, there are plenty of opportunities for sailing to do things better. There are a few innovators, but that doesn’t mean that the sport can’t learn from best practise elsewhere. Networking and getting a view on what others are doing should help the sport to grow.

Via Yachtsponsorship.com, Pilote Media will be using several social media platforms to report on the Monaco event, but they probably wont be the only ones. David says:

As a whole, the sport of yacht racing is still scrambling to understand some of the new media opportunities. Certainly many of the brands in the sport just don’t get it, but there are innovators. Mark Turner’s Twitter updates over the last few days for example, describing the unfolding events with their Open60 BT have been compelling because they have a timeliness and a human element. I imagine that the twitter feeds from the World Yacht Racing Forum will be quite entertaining, so keep watching #WYRF.

The World Yacht Racing Forum is also a great opportunity for Pilote Media to promote the DARK BLUE BOOK. The directory is modelled on similar references for other sports and is a useful resource for anyone in the business of yacht racing. The 2009 edition was welcomed by many as a great way to define those in the industry, allowing the sport to be promoted to sponsors and major event partners around the world. David commented:

At last year’s forum, the DARK BLUE BOOK was just an idea, but the timing seemed right. Many of those who attended the first World Yacht Racing Forum also appeared in the first DARK BLUE BOOK. Since we published the first edition in April, we have received hundreds of entries for the 2010 version but the forum gives us a great opportunity to partner with brands who want to be seen as leaders in the industry.

WYRF Chairman and World Champion Sailor Peter Gilmour will open the Forum on 9 December before the opening keynote address by Tom Whidden, President and CEO of North Sails on the state of the industry.

Other presentations will feature the commercial case for sailing sponsorship, the impact of yacht racing on host cities and ports, the measure and evaluation of sailing events’ commercial return, sailing sponsorship and new media.

The World Yacht Racing Forum and Design & Technology Symposium will create the platform for delegates to debate the key issues that are critical to the future of yacht racing. The event will focus on the socio-economic aspects of the sport as well as developments in media coverage and the technical and commercial aspects of large-scale sailing events, especially in terms of their organisation and promotion.

For a full schedule and to register for the World Yacht Racing Forum, visit www.worldyachtracingforum.com

Twitter Updates for 2009-02-16

David Fuller — Mon, 16 Feb 2009 23:59:59 +0000

Testing services that convert photos to printed books. Surprised by the Jessops software – some cool effects. Good for sponsor presentations #
@sportsinfo101 Hi Charles, I regularly check who is tweeting on sports business. Guess you came up in one of those surfing sessions. #
RT @DarkBlueBook: Sports Business are publishing a Yacht Racing supplement with the April issue of the magazine. http://is.gd/jFM3 #
This week will entirely devoted to the @darkbluebook . Deadline for free listing in the Who’s who of sailing directory this Friday! #

Twitter Updates for 2009-02-09

David Fuller — Mon, 09 Feb 2009 23:59:59 +0000

Are social media consultants the new life coaches? Those who can do. Those who can’t talk about it. #
@ryanstephens everyone is trying to monetise their tweets. You think we just offer these insights on a charitable basis? Too time consuming. #
Feedburner feeds transferred to Google. The big ‘G’ taking over more and more of my internet life by stealth. #
@rscibetti It is a great list, but exclusively USA people. Twitter is a worldwide platform. Surely there are innovators outside of Amercia. #
Retweeting @KevinRuddPM: HOW TO HELP: Donate online to the Victorian Bushfire Appeal Fund http://cli.gs/rrD8LJ #KevinPM Team #Bushfires #
Retweeting @DarkBlueBook: Only 2 weeks to get your FREE listing in the DARK BLUE BOOK – Who’s Who of yacht Racing 2009. http://is.gd/iTVg #
“There is no mobile internet: there is only the internet.” @Alfie in the new issue of http://agit8.org.uk – I totally agree. #
Yesterday’s feature – http://is.gd/iTdf about Yacht Racing’s contempt for fans picked up by http://www.sailingscuttlebutt.com/ . #
@ryanstephens I look at people’s past posts before following, but I take into account the day of the week. My weekend posts are different. #
@christinai check out @agit8: New blog post: The Future of Unemployment http://agit8.org.uk/?p=307 #

Twitter Updates for 2009-01-28

David Fuller — Wed, 28 Jan 2009 23:59:59 +0000

Twitterings for the Louis Vuitton Pacific Series mainly out of New Zealand. Usual suspects. Hopefully the sailing world will wake up soon. #
@expedia Used to be so easy to use, but recently every transaction is blocked or rejected and customer service is no help at all. #
ah poor starbucks. It was inevitable though. Nothing says excess like a Venti Caramel Latte. #
Bookrd to go to the opening event of the world match racing tour in marseilles. #
Schedule has opened up for tomorrow…. what to do? Lots of things re @darkbluebook need attention. Start there. #
With a big umbrella comes big responsibility #

Twitter Updates for 2009-01-25

David Fuller — Sun, 25 Jan 2009 23:59:59 +0000

All @darkbluebook resources collected. The USA still the top source of listings. Europe and UK lagging behind. An online effect perhaps? #
Is going to open the ‘Real Mackenzie’ scotch for Burns night later on. Found it in Athens and just had to get a bottle. #
Is uninstalling Allsport GPS from blackberry. Good service but don’t use it enough to pay for it. #