Sometimes these blogs come from questions thrown out into twitter. this particular topic, the result of a tweet by @danielmclaren It got me thinking. Imagine this scenario: You’re a website owner. You have a brand and products or services to sell. A bright young business development person gives you a call with an opportunity that goes like this: Hi. I have a widget. I would like you to put my widget on your home page. The widget will have my branding and will link to a page on my site where your customers can interact with each other. You can add your logo on the page, but the users are mine and all data and content on the page also belong to me. We will have no agreement between each other and I reserve the right to change the functionality

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