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Posted on May 26th, 2010

http://www.dmfreedom.com/2010/05/marketing-insights-from-abarth-and-bsb/

This weekend I was at Cadwell Park in Lincolnshire. The venue was host to the biggest motorsport property in the UK, the British Superbikes (BSB). The event was different, because as well as being supported by other motorbike classes, BSB hosted the Trofeo Abarth 500 GB, a new one-make car series. It could have all [...]

 

Motorsport Gallery

Before 2004, I had not set foot on a racetrack or watched a live motorsport event. That changed when I teamed up with Denis Baddeley and we founded an agency called Lateral Syncing. We worked with Texaco Havoline, the American Le Mans Series, NASCAR, MotoGP and in 2004 I attended some of the most famous motor races in the world including Sebring, Le Mans and the Indianapolis 500. Since 2004 I have photographed motorsport in several countries. Here is a selection.