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VP Marketing for Start-Up

Looking for a Start-Up CMO?

One of the things that venture capitalists and seed funds focus on when making investments is the management team. Increasingly, the value add that an early stage investor can bring to the boardroom is helping technologists and scientists bring a product to market. Marketing is essential for any new venture, but often marketing is not understood by entrepreneurs who have a great idea or financiers.

Finding a Start-up Chief Marketing Officer (CMO) can be difficult.

The shift from corporate processes, ‘safety-nets’ and delegation to long hours, agility and a requirement to be hands-on doesn’t work for every marketing professional.

On the other hand, you need someone with enough marketing experience to be able to lay out a strategy and have an eye for creating long term value and not get caught up in the inevitable changes in direction that afflicts many start-up companies.

My Marketing Offer to VCs, Angels and Seed Investors.

  • Before you make an investment, I will perform marketing due diligence including competitor analysis.
  • For your existing investments, I will help you de-risk your investment by providing flexible, high level marketing support to your portfolio companies.
  • I will apply learning from a wide variety of industries and markets to deliver short-term, tactical growth as well as long term brand building.
  • I will bridge the gap between technical and non-technical and translate product functions into clear customer benefits that allow you to charge for the value of the product rather than a cost-plus model.
  • I will create new channels, new markets and new applications of technology that will deliver a better valuation for your portfolio companies.

My Marketing Offer to Entreprenuers and Management Teams.

  • I will help you present your innovation in a way that a non-technical audience will understand the value and the potential for returns.
  • I will create marketing assets for your company that will lead to early investment, partnerships and sales.
  • I will investigate new channels, applications , markets and audiences for your innovation.
  • I will add a marketing element to your management team.

Start-Up Marketing Experience

Here are some of the start-ups I have worked with:

  • ConsumerDesk.com (Business Development Director – Price comparison)
  • Fonepark (Business Development Director- SMS Marketing)
  • Bolt.Com (Product Architect Mobile – Social Media)
  • Hotspotted (Founder, VP Marketing – Wifi technology)
  • M1NT (Marketing Director – Hospitality)
  • Lateral Syncing (CEO, VP Marketing – New Media)
  • Quiet Riots (Product Development Consultant – Social Media)
  • Linkdex (Interim Marketing Director – Software)