Looking for an Interim Marketing Director or Startup CMO?

The phrase that companies use most for a transition phase or a new initiative is a safe pair of hands, but in a world where product lifecycles last months rather than decades, understanding all aspects of marketing – from innovation and product development, through branding and conversion to sales is essential.

Marketing is full of jargon that puts people into boxes – Agency versus client-side; b2c versus b2b; online versus offline, but in the end, the job is the same – to make the right product for the right customer and sell it for as much margin as the market allows.

When I studied Marketing at University – Search Marketing (how to get found via Google), was not even on the curriculum. Now any Marketing Director that does not understand a term like SEO is failing in their responsibilities. (Incidentally, that means that a very large percentage of senior marketing professionals are failing in their responsibilities)

So my offer to companies looking for a great marketing candidate – whether it be on a consultancy basis, interim, or even as a permanent member of your marketing team, is:

An understanding of the most effective marketing strategies developed over a career of more than 15 years with Grocery, Sport, Online, Offline, Agency, Start-up, Purelplay, retail, Automotive, telecommunications, social media and more…

Here are some of the ways in which I can help you:

• Startup CMO – Need a Marketing Director of VP for your Management Team? More…
• Interim Marketing Director – A safe pair of hands for your transition or change process. More…
• Digital & Online Marketing Consultant – A day a month, a day a week… flexible marketing support.
• Marketing Audits. Marketing Plans. Marketing Strategies. Marketing Projects.