Hi. I’m David Fuller.

I’m a marketing professional who likes to apply emerging technology for the purposes of advertising, brand building, sales, communication and PR – or in other words – marketing.

Emerging technology can mean all kinds of things. It could be cheap GPS chips, it could be wifi enabled LCD televisions. It could be technologies that are loosely grouped as social media – tools like Twitter, Facebook, YouTube and LinkedIn.

I’ve been around long enough to see a couple of fads and trends come and go. I’ve worked for big corporates like Proctor & Gamble and Unilever and learnt marketing the old fashioned way and I’ve also worked for and with start-ups that sometimes don’t stop to consider branding, thinking instead that their new technology is enough.

While emerging technology can be applied to many kinds of brands, products and services, in recent times, I have specialised in using new marketing solutions to help professional sports properties. I’ve worked with brands like NASCAR, Manchester United and MotoGP – helping them to deliver value to their fans, sponsors and other stakeholders.

Most of my work is delivered through Pilote – a digital agency that I founded in 2008. Some of the online marketing projects that I have been involved with can be found here. I also team up with other agencies and also have some private clients.

I also like to write. My thoughts are spread across this site, the Pilote Media Blog and on YachtRacing.Biz – a news site dedicated to the sport of yacht racing and sailing. I also write occasionally for Sports Business Radio blog and Technorati.

Let me know how I can help you.