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Posted on May 26th, 2010

http://www.dmfreedom.com/2010/05/marketing-insights-from-abarth-and-bsb/

This weekend I was at Cadwell Park in Lincolnshire. The venue was host to the biggest motorsport property in the UK, the British Superbikes (BSB). The event was different, because as well as being supported by other motorbike classes, BSB hosted the Trofeo Abarth 500 GB, a new one-make car series. It could have all [...]

 

Archive for March, 2009

Twitter Updates for 2009-03-31

Posted By admin on March 31st, 2009
  • Heading home. Dinner with christinai. Some cool ideas about innovation, diversity and entrepreneurialism #
  • On the way into the ‘locked down’ city. A couple of people to meet at the yacht club. New Seahorse mag to while away the train ride. #
  • Giving TweetDeck another whirl, but must say I currently still favour Twhirl. #
  • Will be interesting to see if the Volvo Ocean Race gets more coverage in the USA when it hits Boston : http://bit.ly/17f7iR #
  • @khuda1 Interesting – thanks for the tip – I think @yachtbusiness would love to publish a real paper mag – great for their advertisers. in reply to khuda1 #

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Twitter Updates for 2009-03-31

Posted By admin on March 31st, 2009
  • Heading home. Dinner with christinai. Some cool ideas about innovation, diversity and entrepreneurialism #
  • On the way into the ‘locked down’ city. A couple of people to meet at the yacht club. New Seahorse mag to while away the train ride. #
  • Giving TweetDeck another whirl, but must say I currently still favour Twhirl. #
  • Will be interesting to see if the Volvo Ocean Race gets more coverage in the USA when it hits Boston : http://bit.ly/17f7iR #
  • @khuda1 Interesting – thanks for the tip – I think @yachtbusiness would love to publish a real paper mag – great for their advertisers. in reply to khuda1 #

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Twitter Updates for 2009-03-30

Posted By admin on March 30th, 2009
  • The UK version of wired magazine launches on April 2. I don’t want a UK version. I quite like the original version. #
  • @sportpsychrob The fickle UK crowds and media always support the leading UK driver. Even better if it is an underdog. #
  • @evarley surveymonkey is quick and easy and good value for money. There are some free ones like limesurvey but harder to configure. #
  • Is the value of being an Olympic sponsor worth 10 million of work in kind? http://bit.ly/9zYCC #
  • Seems that I can now update twitter via text message on Vodafone in the UK. Txt test. #
  • Into town this afternoon. Catching up with @sbmktg and then @jonnyrestrick later. #

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Twitter Updates for 2009-03-29

Posted By admin on March 29th, 2009
  • Itv say that the boat race is the most celebrated sports event in the world. What tosh. #
  • By the river in the sun with the papers. #

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Twitter Updates for 2009-03-28

Posted By admin on March 28th, 2009
  • Looking for a platform that can deliver a chargable webinar. Any ideas? #
  • Melbourne looking great in the BBC coverage of f1 qualifying. #

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Twitter Updates for 2009-03-27

Posted By admin on March 27th, 2009
  • @briangainor great collation – really useful piece thanks: 25 Ways Sports Organizations Can Use Twitter – http://is.gd/pfl5 in reply to briangainor #
  • Have installed Flickr uploader for Blackberry to help me populate the new Sailing Sponsorship Activation group on Flickr. #
  • New Flickr Group started – show us your best and worst sailing sponsorship activations: http://tinyurl.com/cudm2v #
  • Sailing needs a new phrase for exciting – using ‘High Octane’ just doesn’t work. #

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Twitter Updates for 2009-03-26

Posted By admin on March 26th, 2009

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Twitter Updates for 2009-03-25

Posted By admin on March 25th, 2009
  • First 2 minutes of the ‘new’ apprentice and I am bored already. Where do they find these people? #
  • Catching up on old podcasts. Currently listening to Brian berger on sports business radio. #
  • @sponsorpitch if sponsorship is a valid part of the marketing mix then it is valid whatever cycle of the economy you are in. #
  • @JasonPeck really? 64% of marketers I come across couldn’t even define it, let alone use it for promotional purposes. Who was the sample? #
  • @sponsorpitch Would be great if the inquiry into RBS sponsorship found that it WAS in shareholder’s interests. in reply to sponsorpitch #
  • Working on a comparative sponsorship guide to sailing. #
  • Is there a simple (free) alternative HTML editor like the old frontpage or dreamweaver. Simple. code and preview. #

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Twitter Updates for 2009-03-24

Posted By admin on March 24th, 2009
  • @PRPeta Maybe if they started promoting it as ‘the greatest’ instead of the ‘oldest’ Cowes Week might do better. in reply to PRPeta #

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Twitter Updates for 2009-03-23

Posted By admin on March 23rd, 2009
  • Imagine if you could sponsor a world championship with 10 global events for 1 millon per year. Good value? Seems cheap to me. #
  • Imagine how boring facebook would be if eveyone set their status as ‘on facebook’ – like twitter people talking twitter. (circular tweet) #
  • Busy day with real people. Whites of eyes, slips, clarifications, body language… All the stuff that twitter can’t do. #
  • Meetings in London. @sbmktg and then new corporate identity project then World Match Racing Tour stuff. #
  • RT @yachtbusiness: Reminder – Sponsorship 101 event in London 1st April. Book online for discount. http://www.yachtsponsorship.com/events #

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